Direct Marketing Management

Objectives
  • Understand the fundamentals of Marketing and Direct Marketing
  • Understand of effective Direct Marketing
  • Apply Direct Marketing to your company’s marketing
  • Get opportunity to practice Direct Marketing creatively
Participants
  • Managers and staff of marketing department
  • Brand managers, PR department’s staff
Training methods
  • Power Point presentation, group presentation
  • Join the discussion, guide and coaching through the practice of connecting to the actual work (games, exercises)
  • Watch the video clip, role playing
  • Handle real situations and with reference books
  • Tell the story/Sharing real experiences
  • Each participants will be practicing and receiveing suggestions, editing in class
Contents

  • INTRODUCTION OF MARKETING

    1. Definition of Marketing strategy
    2. Marketing strategy and product circle
    3. Marketing mix (4P & 8P)

  • CONCEPT OF DIRECT MARKETING

    1. Overview of Direct Marketing
    2. Forms of Direct Marketing
    3. Origin of Direct Marketing
    4. Direct mail

  • EFFECTIVE DIRECT MARKETING

    1. Direct mail
    2. Short advertisement
    3. Catalogue
    4. Telephone marketing
    5. Product presentation and free trial
    6. E-marketing
Duration
2 - 3 days

Programs for management